SEO Trondheim- Certain Considerations to Improve Search Engine Listings

Many people may have heard of the phrase textual content . What does it imply? It means letters, words, phrases, sentences and paragraphs that can be "read" by a search engine’s robot program called a "spider." It's the search engine’s spider that "reads" your Web pages. If the spider cannot view something, it does not exist as far as the search engine is concerned. Search engine readable text may not be observable to you, nevertheless it is visible to search engines if the text is incorporated as part of the Web page’s underlying code. Search engine spiders do not "see" what you see when viewing a Website. You may see pretty pictures, graphics, text, movies, and animations. The spider may see - not anything at least nothing that it can search and index.

Search engines visit the special code behind the Website, not what is displayed in your browser window. To see what a search engine sees, display your favorite Website. Then, with your mouse, perform a "right click" on the Web page page to pop up a menu. If you are using Internet Explorer, look for "View Source" on the menu and click on it (If you don’t see "View Source" as one of the options in the menu, then click again on another part of the Web site. Stay away from menus, flash movies, graphics, photos and the like.) The resulting window displays what the search engine sees, which, of course, looks like a bunch of code to you and me.
The finest way to ensure that textual content is usable by search engines is to focus on the effective use of key terms or key phrases within well-written text.

The use of keywords and phrases on a page should be natural but purposeful, not forced or overdone. Your Web page should not resort to "tricks" to put key phrases in the Web page’s search engine readable text. Here are some guaranteed ways to get penalized, banned or ignored by search engines: keyword stuffing: On some Websites you will see some words or phrases are repeated over and over and over, assuming that this will force a search engine into giving the keyword a higher value.

Some use unseen search phrases which are disguised only to you, not to the search engine. Web site creators can make words hidden by simply making them the same color as the background. If the underlying code for a Web page contains imperceptible keywords, it will be penalized, or even banned, by search engines. Using tiny fonts can hurt your ranking. Some other people use meta tags that are not related to their niche. They write these words because they have higher ranking and visitors. Some other people use graphical keywords are words contained within a graphic, photograph or Flash movie. They may look good to you, but search engines take no notice of them>
Even if "content is king" when it comes to web optimization, Web page builders can employ other techniques to improve search engine listings.


. Google especially values links from other like, quality sites that already have a high page rank within Google. For example if your company has partners or customers that are willing to put a link from their Web sites back to yours (with appropriate keywords in the link text, of course), then Google will use those links to improve your own Web site’s Google PageRank.

Local Listings in Search Engines. Google, Yahoo! and Bing enable you to list your business information, including the Website URL, in a special section called Local Listings. Make the most of this to help enhance your page rank and page listing.

The Employ of Smaller Search Engines. Google, Yahoo! and Bing aren’t the only important search engines. There are a number of smaller search engines which can contribute to improved listings and Google PageRank. Also, some smaller search engines are specialized search engines that someone may reach through a Google search anyway, so it would be good to be listed in such specialized search engines.

An additional way to augment your Web site’s visibility and listing is to publish quality articles and documents on the various document submission sites. These sites will publish your (approved) document on their own site, and it will usually be picked up by other sites or blogs looking for good content. The result is that a number of links are created from those sites back to your Web site. Below is a partial list of smaller search engines and article submission links.

Don’t use dynamic pages unless you utterly have to. Search engines have difficulty reading dynamic pages, so any keyword optimization you may have included on the page will be for naught. Dynamic Websites are created "on the fly" as a visitor navigates from page to page. The content of dynamic Pages is usually stored in a database, and is not loaded for presentation until the content is requested.

Again, don’t use fraims unless you have a compelling need to do so. Any content contained within a Web page’s Content frame is often invisible to search engines. Frames involve one Web page file (the Master frame) loading content from some other Web file into another frame (the Content frame). All the search engine sees is what is contained in the Master frame, which is usually just the meta-tags, a banner file name, and navigation elements. Any of the stuff in the Content frame isn’t seen because it’s not really part of the Master frame and its underlying code; the content file is just referenced by the Master frame. By the bye, any keyword or SEO work you’ve done goes to waste.

Broken Links. make certain that all links on your Websites work properly. Search engines do not like broken links. A broken link is simply a link that displays a "Page Not Available" or some other such message. Your listing rank will be lowered if search engine spiders find broken links on your page.

Do not use link farms or link sharing schemes. Search engines very much value links from like-site to like-site; they do not like links from unrelated site to unrelated site. Your listing rank may be lowered if your Web page is part of a link farm.

Linking schemes will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail.

Do Search Engines care about, reward or penalize the visual or aesthetic appeal of your Website? In a word, No. Ugly Web sites can be ranked as high or higher as visually appealing or highly creative Web sites. In fact, the design strategies, tools, utilities, components, and gimmicks many visually stunning Web sites use actually often prevent those Web sites from being effectively spidered, indexed or listed. So how much attention should you give to your Web page’s visual appeal? It depends. If your Website illustrates your artistic capabilities, such as for an artist, musician, or photographer, then you should make sure that your site is highly aesthetic, and you will likely have to make some compromises between aesthetics and web optimization. If your Web page is an e-commerce Website, then it can actually be quite ugly and still be effective both in regards to search engine optimization and user interaction. Most of us, I think, just want a good looking, appealing Web site that search engines like, too.


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